Integrating Security into Development, No Pain Required Sponsored by IBM Developers and security have traditionally been like oil and water. For developers, their key concern is making deadlines and enabling new lines of business. Meanwhile, the state of coding flaws, bug announcements and undiscovered zero day vulnerabilities are driving most security professionals to the brink. While both groups know they should be working together to improve code, development processes and application management, this type of coordination is still the exception rather than the norm. Read More
Digital marketing, also known as online marketing, is a brand promotion to connect with potential customers through the Internet and other forms of digital communication. This includes email, social media and web-based advertising, as well as text and multimedia messaging as marketing channels. Digital marketing is easy to learn. However, the complexity of its infrastructure is technically difficult. If you are a marketing manager and have to rely partly in digital marketing, you should hire a technically incline staff to execute your plan. Digital marketing still relies on marketing principle but with the help of web automation and fast tracking capability of web analytics. The combination of technical know how in marketing and the operation of digital infrastructure by your technical men will actually make your marketing plan a big magic. This is in a careful planning and sufficient information gathering. The wide array of market opportunities and choosing which should work becomes...