Last night I gave a presentation for an amazing group of web designers and developers in Portland, Oregon. I spoke about web accessibility, a long time passion of mine. My co-presenter was Winslow Parker from the Oregon Commission for the Blind who has been teaching screen reading and computer techniques to the blind. He’s also a long time expert and consultant for JAWS Screen Reading Software. He also happens to be blind, so his passion for his work is tightly mixed with his passion for life and accessibility. http://lorelle.wordpress.com/2011/07/15/basic-facts-and-resources-you-need-to-know-now-about-web-accessibility/
Digital marketing, also known as online marketing, is a brand promotion to connect with potential customers through the Internet and other forms of digital communication. This includes email, social media and web-based advertising, as well as text and multimedia messaging as marketing channels. Digital marketing is easy to learn. However, the complexity of its infrastructure is technically difficult. If you are a marketing manager and have to rely partly in digital marketing, you should hire a technically incline staff to execute your plan. Digital marketing still relies on marketing principle but with the help of web automation and fast tracking capability of web analytics. The combination of technical know how in marketing and the operation of digital infrastructure by your technical men will actually make your marketing plan a big magic. This is in a careful planning and sufficient information gathering. The wide array of market opportunities and choosing which should work becomes...
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